While many are out today on Black Friday shopping on major department stores like Target and Best Buy, I find Small Business Saturday much more important.
Started in 2010 by American Express, Small Business Saturday is meant to encourage consumers to shop at locally-owned stores in their communities. Small businesses generate the majority of jobs in the United States. According to reports from the U.S. Small Business Administration small companies accounted for 64% of new jobs created in the U.S. between 1993 and 2011.
Whenever possible, I make a point to “shop small.” I have found the quality of merchandise is better and the customer service is always great!
I would like to share a few different shops I frequent. They are all wonderful places to shop and I encourage my readers to do the same.
Whitewater Flies, Lafayette: Business owner Greg runs a great fly shop in Sussex County. If you need a gift for your favorite fly angler, I highly suggest you check out Whitewater Flies. He is very knowledgeable and can help you find the perfect gift.
Fiber Arts Yarn Shop, Cape May: Whenever my husband and I head “down the shore,” we visit the Fiber Arts Yarn Shop. It is a wonderful shop that offers a wide variety of yarns, buttons, crochet hooks, knitting needles, and more. A great gift might even be a gift certificate to an upcoming class!
Sergio’s, Denville: I absolutely love shopping the main street of Denville. Just about every shop is a locally-owned business. Sergio’s offers delicious imported Italian specialties. How about making a gift basket full of Italian goodies? Sounds like a perfect gift to me!
Kevin’s Fine Jewelry, Totowa: My husband and I have shopped at Kevin’s Fine Jewelry several times. Kevin and his staff are both knowledgeable and pleasant. If you need something special this is the place to go! Kevin and his team can even create a custom piece if you would like!
PhotoZone, Parsippany: Whether you are looking for a basic digital camera or a high end SLR, PhotoZone can help you. PhotoZone is a second-generation owned photography shop with unparalleled knowledge about photography. You can find PhotoZone inside SoundWaves; another great small business focused on home and auto audio electronics.
These are just a few of the many great small businesses throughout the state of New Jersey. I hope my readers will shop small on Saturday!